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All You Need to Know about Mobile-friendly Websites

August 17th, 2015

Do you really need a mobile-friendly site? This question has been asked at least hundred times, and people are still confused. Okay, this may sound cliché but you definitely need a mobile-friendly site. Most importantly, Google has begun to prioritize sites based on their mobile-friendliness.  So, you could lose visitors coming from the search engine. This seismic shift has alarmed business owners around the globe. You should also ensure that your site does not suffer in the search results.

Is Mobile Really That Important?

Apart from the usual SEO needs, mobile has emerged to be really important.  An increasing number of users are using their smartphones and tablets to access web. And this trend has been noted by almost every reputed digital marketer in the industry. We won’t stress excessively on the post-PC era predictions.  But there’s no denying the growing prominence of mobile devices.  So, mobile is definitely an important factor.


Check Whether Your Site is Mobile-friendly or Not?

1.  This one is pretty simple. Just copy your site’s URL and pastes it into the Google’s mobile-friendly test. The green banner indicates that you are safe. But if the tests are not positive, you will get the reasons why your site is not mobile-friendly. It’s very easy and does not take much time.


Check Your Site Here:

2. You can also use Google webmasters tools account to check your site. Log into your account and click on search traffic and mobile usability.

3. You can also take help from third-party online tools to analyze your website. Many reputed portals offer such tools.


What If My Site is Not Mobile-friendly?

If your site is not mobile-friendly, there’s no need to panic.  You can call a professional web design company in Toronto to make your site mobile-friendly. Search for an experience web development company through internet.


Avoid These Common Mistakes:

It’s easy to get confused when it comes to mobile-friendly website design.  Here are some common mistakes site owners make:


Mistake#1: Slow sites

It’s no surprise that smartphone users want the information in a speedy manner.  You should ensure that your site loads faster.  You must check your website’s page speed with Google Page Speed tool.


Mistake #2: Unplayable content

If you’ve added videos on the site, it should be playable on all devices. It’s no secret that user frustration is not good for your business. So, you should ensure that media content is playable on your mobile site.  If you are including any license-controlled video, don’t forget to provide transcripts.


Mistake #3: Ignoring Mobile User Intent

Everyone knows the importance of a responsive design. But, getting one isn’t enough. You need to pay attention to the users’ intent. We are not arguing that responsive design is not a problem solver. It definitely solves a lot of issues. But, there’s still a lot more to do.  Remember that a mobile user is different from a desktop user.  So, it’s always wise to call an experience web development company in Toronto.


Mistake #4: Annoying interstitials

Interstitials are ideal for desktop sites because they attract the visitor’s notice and frequently prompt the preferred action. However, on a mobile website, it is only a nightmare.  So, you should invest in an easy-to-use layout rather than huge boxes.

So, it is clear that mobile revolution is here to stay. It’s better to make the necessary changes. You can also contact us to know more about mobile-friendly sites.

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