August 30th, 2013
To drive traffic on your website is not easy for sure but it doesn’t mean it is impossible. With an advent of Google analytics businessmen can lead their business smoothly. It is a free hosted service that empowers business owner and marketers to understand visitor behavior and generate a higher ROI on marketing initiatives. It is fully integrated in Google AdWords and available free for website owner and marketers also.
Google analytics allows the website owner to check from where their visitors are coming and engaging. It even let you know it they immediately leaves the page. Through this tracking and checking advantage of Google analytics, businessmen can set their target goal and keep a check where visitors are meeting those goals or not? In this way you can improve the faults of your website and can generate huge traffic on it.
Social Media Traffic
Google analytics enables website owner to fix a specific measures to study the traffic of your social media traffic. Be it any of the social networking Website Facebook, Twitter and YouTube, the tool allows you to keep a check and encourage traffic. It will help you to understand and find which social media platform is beneficial in generating traffic on it.
Google Analytics is an efficient tool which is not just limited to measuring the web traffic on a particular website but it even allows the user to go beyond it. You just need to access “Google Analytics Social Reports” and you are capable to narrow down your most productive social media channel in terms of converting actual web sales.
Content Experiments – A need
Use content experiments to increase the traffic. By the help of Google Analytics’ built in “Experiments toolset” you are allowed to compare the results, response and engagement that has done in different content types and combinations receive.
It is important to understand the experiments and its comparison as it will help the businessmen to determine which experience is boosting the traffic and which is lacking behind. Through experiments and comparison professionals can easily decide which kind of strategy should adopt to generate more traffic and business to the website.
One must follow all these strategies to generate or drive more traffic to the website and get best results through this effective tool. Smart and appropriate usage of Google analytics will surely provide best result.
July 11th, 2013
The search for establishing your business via new marketing tool gets end at affiliate marketing. Affiliate marketing is a new technique and strategy to run business intellectually. It is a marketing procedure in which the affiliate marketer refers someone to another company’s product or services to sale it. By doing this, the affiliate marketer gets commission on the particular sale. This helps the owner of enhance their business in terms of selling their produced goods and services. You can also say that it is a process of earning commission by promoting other people’s products.
For this process, when you sign up to an affiliate program of the company, it will give you a unique link for each product you want to promote. This revenue-sharing plan has different advertisers offer different types of affiliate programs. Under affiliate programs there are number of products are available and each product carry the link, it becomes hard for you to decide to which product you must sale as accordingly you will get the commission.
Here are some types of affiliate program such as:
Pay Per Sale
In pay per sale program the affiliate marketer get paid on each sale that you have done. As commission you will get a certain amount over the sale. Depending on the merchant, the commission may be for fixed for only purchase or for all purchases that customer makes within a fixed period of time (six month or one year).
Bounty (flat fee referral)
In bounty type of affiliate program the merchant many get agree to one-time bounty payment per each customer referred. In this program, you will not able to receive any future commissions on subsequent purchases. Bounty payments range $10 to $20 per customer.
Pay Per Click
In pay per click program, the merchant pay for each visitor’s visit which you send to the online merchant through a banner or text link. Doesn’t matter the sale is made or not. Companies pay $0.05 – $0.10 per click per visitor.
Whatever you originate, you get direct commission on the sale. Typically the merchants pay about 15% commission on direct sales affiliates by recruit. When you sign up to an affiliate program the company will give you a unique link for each product you want to promote.
Pay Per Lead
Pay per lead is almost similar to bounty program. Here on each and every lead you earn between $2 and $5 per each referred visitor who fills out a questionnaire or an application. You get paid a one-time fee for generating a lead for the merchant.