Sonitek.ca Blog – About Mobile App

Its time to know about hot trends in mobile app, website design, web development. World of great mobile app, design, development tips which inspire every designer & developer.

Top Mobile Marketing Campaigns – Big Brand Mobile Website Apps Campaign Case Study

May 3rd, 2012

Entire digital marketing world is booming, on the back of cutting-age ideas, tailored made Digital marketing campaigns. Now Mobile Marketing channel become more important into multichannel strategy.  Great number of local small & medium businesses start using mobile advertising as a cost-effective advertising channel. Why ? Simple Answer – Adoption of smartphone & tablet going up & up.

Think – What fascinates your Consumers ? What Can surprise them ? What campaign can inject Your message into People which last forever ? How to integrate your existing campaign ( SEO, PPC, SMM , Traditional Marketing Campaign or other ) with Mobile Marketing Campaign ?

Mobile Marketing – What Marketing Research Companies says

eMarketer study (Dec 2011) says – Mobile usage increase dramatically increase to 65 Minutes/Day while usage of traditional ad medium – Newspaper, Magazine Drop to 44 Minutes/Day.  According to research from famous Digital marketing solution provider IgnitionOne – US Mobile Search Advertising jump 221% in 2012 Q1. These news surprise lots of our’s clients but not me. Some clients accept the power of mobile platform. They are planning to launch Mobile friendly website & after that they will focus on mobile search ads. So the time comes when Each Company need to stop “Completely relies” on Outdated Approach – Traditional Marketing

Mobile Platform is Engaging, Entertaining, Exciting channel.

Mobile gives your company power to connect with Target customers. You will find better response & more value for money people then any other medium – Newspaper Ad, Magazine Ad, TV Ad, Radio Ad & others. Interactive time is high. Its too difficult to ignore. Remember Mobile Phone is personal device.

Mobile Marketing Campaigns – New Decade – New Ideas

Your Company or Your Clients are planning to launch Mobile Marketing campaigns like famous big brand campaigns. Feeling Nervous . Don’t know where to start ?. Then Believe on the outcome of Successful Mobile Marketing campaign & follow them. So simple !

Mobile Marketing Case Study : Success Stories Inspire Every Mobile Marketers - Your in-depth marketing research & study old successful mobile marketing case study help you to create successful Marketing strategy & understand power of real power of different marketing techniques.

1. Interaction rates within the mobile expandable banners were 5 times higher than for in-app placements due to behavioral targeting ( great marketing strategy ) – Intel’s Rich Mobile Banner Ads

2. Mobile Website is much more valuable then Mobile App. 91% YOY up in mobile search revenues & 20 % traffic up to company’s mobile site. – InterContinental Hotels Group

Flash Website Design Examples

Read more at Case study InterContinental Hotels Group (IHG)

What we learn – User friendly Mobile Website is Powerful Tool to improve profit of company.

1. Forward Visitor to mobile website when they use mobile platform
2. Use Single column layouts – most famous mobile website layout
3. Use Important & low content
4. Easy to Use Navigation structure
5. Allow Scroll in only one Direction
6. Design optimized for both Touch screen & non-touchscreen mobile owners

3. Just 12 Days of campaign on Christmas can increase sales/dealership traffic/ mobile club membership. Mobile Marketing campaign encouraged consumers to send SMS -RT66 to 55678 to get discount – Route 66 Harley-Davidson SMS Campaign

1. Christmas – Find Low Sale time-frame,  Choose Holiday season in between
2. SMS Marketing Channel for Target customers – Choose New Gen. Marketing Channel for New Gen.
2. Start campaign through in-store & Social Media Marketing – Adopt Integrate Marketing Strategy
3. Create Memebers list – Special “Members Only”
4. Send Discount Alerts with text opt-in program – Special Discount for Special People
5. 250% on T-shirts, 16% sales jump on Helmets & Leather Jacket – Track

What we learn – SMS Marketing of Special Discount on festive Season can jump business’ sales if target “Right” consumers.

Read More : Mobile Marketing Campaign help Harley-Davidson to increase Dealership Dramatically

4. Permission-based service helps Nike to connect with people who have opted in to receive messages in English & Arabic to Male & Female subscribers & achieve high response rate which lead by Young People (18 -24 Age). Nike got success to attract Common People & Shopaholic to their store in Dubai Festival City – Nike Mobile Marketing

1. Separate campaigns message for English & Arabic – Deliver Message in Consumer language
2. Permission-based message have high open rate – Deliver Message only to those who really Interest to know about Your Product
3. Launch just before a holiday weekend – Choose Right Time

Latest Nike Campaign – Nike Free Run+. Run Stronger Campaign with Romantic Music

 

5. Mobile Campaign was successfully create more then 11 Million Engagements. Carling Black Label “Be the Coach” – an interactive Mobile Campaign used Mobile Techs – USSD, SMS and Interactive Voice Recording to leverage Fans’ Emotions.  Winner – Best Mobile Advertising & Marketing Campaign at Gsma Global Mobile Marketing Awards 2012

6. Google mobile ads targeted at iPads Mobile Platform had 30% higher conversion rate & 10% higher orders value than Desktops/Laptops Platform. – Result of Sweetwater Sound Inc ‘s Mobile Ads targeted at iPads

What we learn – Target iPad Mobile Platform withing Google Adwords’ s Device Platform option to enjoy greater conversion rate benefits.

7. How can You use Interactive game with Mobile Phone to promote Your Brand ? Use IVR-based “mobile joy stick” system ( Use Mobile Phone keys as joysticks ) which allow multiplayers to control the on screen characters. Mind-blowing Idea.  Cornetto ( Unilever’s popular ice cream brand) launched outdoor, multi-player, mobile enabled game with True interactivity in Mind.

Winner -  Best Mobile Advertising & Marketing Campaign at the GSMA GLOBAL MOBILE MARKETING AWARDS 2011

 

8. Juniper launched Eco-friendly Event marketing campaign using innovative, rule-breaking marketing strategy. Believes or not - Entire Event conference was served through content accessed by scanning QR codes. Here QR code change the Game Rule .

Read more at Juniper Networks’ QR code event strategy leads to paperless conference

Facts about Mobile Marketing With QR Codes
:
. 46% of smartphone owners have scanned a QR code or barcode on a product, sign, or shelf label – The Future of In-Aisle Mobile
. Half of U.S. smartphone owners have scanned a QR code - Chadwick Martin Bailey
. 66% of all QR code scans on the Scanvee platform come from Apple’s iOS platform, 25% from Android devices and 8% from RIM’s Blackberry – Scanvee

9. Starbucks’ Mobile App payments strategy continues to gain steam.

No mobile marketer can ignore Starbuck Brand who launch mobile payments app January 2011. Now Latest data says, Starbucks reaches 42M mobile payment transactions as popularity of STARBUCKS CARD MOBILE APP increasing everyday.

Starbucks Cup Magic App on festival occasion help Brand to surprise their customers & also give smile on their face. This app allows you to send virtual messages, gifts to your friends or relatives.It also help Brand to create Great Buzz.

 

http://www.marketingsherpa.com/article.php?ident=32158

10. McDonald successfully grab attention of Swedan people with Pick ‘N Play. This Game application become an True example of Interactive and engaging marketing by combining billboard advertisement with mobile marketing. McDonald encourage lots of advertiser to create interactive game & convert billboard into outdoor mobile game platform.

1. Create Simple Game  – People Love Mobile Game
2. Integrate Interactive Billboard Campaign with Mobile Phone – Billboard grab attention & Mobile Phone to sustain it
3. No need to Download Game app ( picknplay.se ) – People walking on roads have no passion
4. Change billboard into Personal Game Monitor
5. Complete Game in 30 seconds & win free food coupons – People love challenges

That’s why McDonald customers says I’ m loving it.

Above Mobile Marketing Campaign help you to understand – Why only few marketers taste the success while others fails.

Focus on Target Customers Interest then on Upper Management like-dislike

Right now your client, your company need to adopt a aggressive mobile marketing strategy & improving visibility on mobile platform before it too late. My suggestion – Integrate Mobile Marketing can easily integrate with with your other existing marketing channel – TV Ad, Outdoor Advertising, Print Ads

For More Tips about Mobile Marketing Campaigns :

Mobile Marketing How-To: 9 tactics for improving ranking in Apple’s App Store and the Google Android Market

Sonitek – Top Flash Website Design Examples – Probably Best Interactive Flash Website Designs Inspire Big Brands & Me

March 20th, 2012

Flash website are consider as SEO Unfriendly but lots of companies don’t care Flash cons. They impress unknown website visitor, Company’s share holder, friends by interactive flash.

Today lots of brands are recognized by their unique Ad campaigns theme. This theme reflect into their videos posted on YouTube, Billboard Ads, Radio Ads, Print Ads & also on website. Creative heads & Marketing head start considering Interactive website an integral part of Brand Promotional activity. Interactive Flash website with Interactive Utilities like Widgets, Facebook Applications, Online Games, Flip Brochures increase Brand awareness many folds. Bring brands to life using inspiration, unique, eye-caching, interactive flash website which Brands in information dissemination, brand building, increase purchase intent & more benefits.

1. www.olainteractiveagency.com
Flash Website Design Examples

  • Great Downloading Icon – Thundering Cloud with Reducing Number
  • Give reason to stay more time using a great storyline – Guy ( without complete face) Comes & goes
  • Entertain visitor with Funny Character – Funny, Playing guys
  • Use simple words to create great punchline – WE CREATE HOT/SEXY/COOL/FANCY WEB SITES
  • Always shows your latest Projects – New Stuff

2. www.kungfupanda.com : If you get responsibility to promote Upcoming Movie & confuse where to start. I give you one hint. Go to this website & observe it from marketing & promotion perspective.

Flash Website Design Examples

  • Welcome your visitor with Great Flash Animation showing different best shots of film
  • Create simple Game application with Movie Character
  • Always Give high priority to Social Network – Like us on Facebook
  • Give introduction of Your character

3. www.agencynet.com/# : A impressive Portfolio presentation on Home page by a Creative Digital Agency.

Flash Website Design Examples

Flash Website Design Examples

  • Welcome Visitor with clutter-free design using Short company intro
  • Scroll vertically – Get to Know Creative Digital Agency’s Achievement, Campaigns
  • Great Presentation of Portfolio – Background theme close to Brand, Complete Campaign Execution Story
  • Convey Success Story using Right Balance of Art, Graphic Design & Web Typography

4. www.sectionseven.com/index2.html – A creative design and development office think out of box then what happen. See it by visiting this website. You will definitely appreciate creative agency work like
me.

Flash Website Design Examples

  • Colorful Flash Loading Icon – Visitor Stay Here
  • Moving Back And Forward Without clicking on any Buttons‎
  • Flip the book to navigate. Impressive 3D-effects.

5. www.marcecko.com

Marc Ecko believes in breaking the boundaries of conventional wisdom. I also believes on it after seeing Air Force One Video, reading Fight for Your Rights, Unlimited Justice . Whole website revolves around Marc Ecko personality, passion, works. Website is one of the best example to show many sides of personality in elegant way. In 2008, This website was nominated for 2 Webby Awards and also was an Official Honoree in a third category.

Flash Website Design Examples

  • Whole website shift position with mouse movement.
  • Use Black-white Photographs as it have inherent dignity.
  • Show Self-Portrait on Home page in different angle.
  • Use beautiful Frame on Photographs to improve its beauty.

6. www.wrangler-europe.com
Modern, innovative presentation of Cloth. No website can fill the gap between Website & TV ADs impact. Right ! No you’re wrong. Visit this website, you will change your hypothesis. Excellent example of Leisure and lifestyle brand marketing. Whole websites spread the main message of Wrangler : We Are Animals

Flash Website Design Examples

  • Touch Visitor feeling with realistic video.
  • Use HD Videos & SOUND to with ON/OFF option.
  • Use Drag-and-Drop Interactions to simulate the Real world experiences & improve interaction.
  • Create Cinematic Visual Effects Environment.
  • WE ARE ANIMALS – Use controversial statement to gain initial attention & never lose that attention using Great video footage.