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Important Strategies of Guest Blogging for SEO and Traffic Building

October 11th, 2013

Guest blogging is a web activity in which more than two or three people get involved to a website as guests and post their quality content blogs to get profile back-link, Social Media back-link etc against the blog. The guest bloggers post their quality content on several conditions like content word limit, quality level and many other things.

The website owner or blog owner pick it up and publish it on their authority websites if they like it and provide back-link to the guest as per the mentioned conditions. Guest blogging is used to have a network with several bloggers to create a blogosphere and grow relationships with readers as well as guests. In present time, guest blogging is one of the newest ways to run your business efficiently and get lots of exposure.

Essential benefits via guest blogging are:

Traffic: Guest blogging generate more and more traffic to your website as number of people visits to the website as guests. Even if people don’t post any blog they read your posts which eventually generate foot traffic on your website and impressions. And when traffic will generate it automatically brings your website on top position of the search engine.

Network: As number of people often visit to your website it certainly brings a wide network to you. A network is always good for business as it helps the website owner to generate lots of benefits.

Branding: On web name is not much important for the professionals or businessmen it’s all your quality work which brings lots of fame to you and boost your brand name. In case of guest blogging, quality content become the name and brand for your business. Your guest post becomes the tool to recognize which brand it is.

Links: Everybody knows that a link is important to rule over web. To have top position or ranking on Google you need links. You even need anchor-text, high quality as another way to have link. Thus, recently guest blogging has become an effective way to have back links. Guest blogging provides link to the guest blogger which eventually promote the guest blogger’s website with good performance.

SEO: Guest blogging allows the website to obtain various natural links that anchor texts that helps the website from SEO point of view. It naturally creates links to the website which enhances the seo strategies to boost the website excellently.

With all these essential benefits, I guess nobody will ignore guest blogging. You must go for this recent strategy to have many more benefits and extent your network. Apart form it discover the difference between Responsive Website and adaptive website.

Google Penguin 5 Update

October 5th, 2013

Just after the launch of “Hummingbird update”, on 4th Oct 2013 Google again came into limelight with its newly introduced “Penguin 5 – spam filtering algorithm”.  Penguin 5 is an updated version of penguin 2.0 therefore Google called it penguin 2.1. This new update will effect 1% of search result and will hammer spammers, the impact will even lie on different languages e.g. languages with more web spam will see more impact.

What is Penguin 2.0?

Penguin 2.0 is aimed to reduce the web spam and attain quality sites on the top of the search engine its effeteness was about 2.3% of English-US queries.  However, it is more concerned to penalize the sites that use black hat strategies and come up with authentic or genuine content.  About 53 percent of the marketers have observed that most of the site’s Organic Search rankings have dropped because of the best practices of the penguin 2.0. It understands these practices for optimized digital content as it is an important tool for content writers. The major role of content writers is to bring authentic, informative, genuine, unique content as Penguin 2.0 is also focused on removing sites from the SERP that contain unnatural, Keyword-stuffing and many more things.

New version Penguin 5 or 2.1

If we talk about the numbers then its 5th in a row and as it’s one step ahead of penguin 2.0 version therefore Google called it 2.1  so there is specific difference.

Looking into past updates

  • Penguin 1 on April 24, 2012
  • Penguin 2 on May 26, 2012
  • Penguin 3 on October, 2012
  • Penguin 4 on May, 2013

Apart from these updates, people might even confuse with Hummingbird concept but there is no need to get puzzle as it’s just an algorithm to make complex searches to be found easily. Penguin and Panda updates are the part of algorithms that are applied to filter out the spammers whereas Hummingbird update was an overall update of entire algorithm therefore its effect was huge and 90% of the search results were affected with this update.

Rapid fire update from Google has disturbed many businessman and even people are thinking what will be coming next with every fresh update although such update help in getting more and more filter result with great relevancy.