Sonitek.ca Blog – About Mobile App

Its time to know about hot trends in mobile app, website design, web development. World of great mobile app, design, development tips which inspire every designer & developer.

Factors Consider Before Investing On Facebook Ads

August 12th, 2013

Promoting the product and service using Facebook advertising seems very logical. Advertising on Facebook would probably yield a great return on investment only when deploy in right manner. Before getting indulges in social networking investment you need to know how to achieve optimum success with your Facebook ad campaign. In today’s scenario Social Networking advertising captivates audience powerfully. Thus, here are some factors that will help you to avoid mistakes and generate maximum revenue from your ads.

• Firstly, you need to have a Facebook page to use Facebook ads. It will direct all customers to your page. If you haven’t created till now, you need to have it before launching your paid advertising campaign.

• You need to find out how much a new customer is currently worth to you.

• Current cost per acquisition: Suppose you already having a product or service to sell and you even advertising in some way. Therefore, cost per acquisition refers to the amount it costs you to attract client. It is necessary to know how much it costs you now to get new customers. It influences your Facebook ad’s success.

• Select which type of ad is right for your portal.

• Find out what interest you are targeting.

• Understand your target customers, their age, gender, preference and need.

• You should target specific geographic location. It is really very important as it depends on your product. Suppose you are promoting a restaurant then you must target customers within distance. If you are selling online training then you don’t require a specific location.
• Keep focusing on changing trend of marketing or advertising.

• Call to my action is also very important for professionals as you need to call customer to action in order to get the client engage with the ads

• Lastly time and money is like king and queen of the paid advertising campaign. It doesn’t matter how big or small is your campaign is? It is important to know budget limits. Once you understand you’re able to spend Facebook’s tools to set either a lifetime or daily bases goal for your budget. Thus don’t spend more money than expected.

These factors will help you to understand the proper strategy before investing on Facebook ads and its campaign. Closely and practically understand these factors to attain maximum benefit.

Social Media Really Help Business to Grow?

August 7th, 2013

At present, the term “Social Media” is on hype in market. Many of the businessmen are adopting social media as a marketing tool for their business. Therefore, all social media is getting hype and are in demand for business prospective. Both small and medium sized businesses are using social media as marketing tool to enhance their strategy of marketing and business too. It has seen that most of the businesses are getting exposure from Social Media Network as it easily connects to target customers.

It has seen that sometimes, the actual marketing techniques and advertising doesn’t always yield profit or business effectively you thought but social media do so, at least it increases the business visibility. Adopting social media as a marketing toll is really a good idea in this tough competitive era as it really helps the business to grow.

The revolution of social media brought various benefits to grow business some are as follows:

• Increase brand name and bring awareness towards the organization.
• Boost traffic to website.
• Greater favorable perceptions of the brand
• Understand and monitor conversations about the organization
• Generate develop targeted marketing activities
• Better understanding of customer’s perceptions about product, services and brand.
• Enhance insights about their target markets
• Know about customer service and feedback
• Awareness of positive and negative comments
• Develop in new business
• Identification of new product or service opportunities
• Understand competitor’s strategy
• Able to measure the frequency of the discussion about the brand
• Understand early warning of product or service issues
• Reputation management
• Competition analysis become easier
• Empower educational asset

Apart from all these benefits, the brand or business enjoys communication the most. According to market analysis, the connectivity with customers has increased and become direct which results direct communication with brand. A survey of 2100 organizations have revealed that approx 79% of the companies are using social media to get good impact on their business in terms of growth and development.

All these benefits certainly proves that social media has become an important tool for all size of business to improve their business grounds and get strong existence in market. The power of this media will surely accelerate the business in many other ways in upcoming scenario. You must enjoy these benefits by adopting social media as your marketing strategy.