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Fortune Companies – Big elephants herds expending their mobile advertising budget

March 17th, 2015

Taste of success is unforgettable. After lots of Mobile Marketing campaigns mistake, Now Fortune Companies understand heart of mobile strategy, modern consumer decision journey, mobile user interface importance & more. They understand mobile platform is another touch point.

We always think Why Fortune companies always enjoying high revenue ?. We would like to grow like Fortune Top companies.

Follow footsteps of Fortune Company to Taste Success

Fortune Companies are the envy of their peers everywhere. Here I want to mention 2 (out of many) Management attribute exist within Fortune Companies -

1) Consistency is the key of success of fortune companies. They consistently believe to expand, think about innovation, take big Combining & experiments with different marketing channels.

2) Clear Goal in Mind – capture more sales, attract new generation audiences, reach broder market, deliever more value, assist your partner

Few Fortune companies Mobile Website – How much Serious

Today we try to found how few out of top 2012 Fortune companies ’ website render on Mobile world think using few criteria.

Exxon Mobil

Exxon Mobil Corporation Website on Mobile Platform

Using .mobi Name for mobile Experience – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – No
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website  - No

Amazon

Amazon eCommerce Website on Mobile Platform

Using .mobi Name for mobile Experience – No

Think desktop web & mobile web differently – Yes

Require pinch, zoom, and scroll – No
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – No clutter Exist – Yes
Single Column layouts of website –       Yes

Fannie Mae is a government-sponsored enterprise, a U.S national mortgage finance company -

Fannie Mae Website on Mobile Platform

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – No
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website – No

Wal-Mart Stores

Walmart Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No ( Yes, Use mobile Subdomain )
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website – Yes

Bank Of America

Bank Of America Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – Yes
Require pinch, zoom, and scroll – No
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist -
Single Column layouts of website

Ford Motor

Ford Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – Yes
Think desktop web & mobile web differently – Yes
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist -  Yes (No Clutter)  & No (Not white but other single color) – Yes
Single Column layouts of website

Ford Website on Mobile Platform - A excellent eCommerce Mobile Website

 

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist -
Plenty of White Space Exist – clutter Exist -
Single Column layouts of website

General Motors Official Site
General Motors Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist –  Yes (No Clutter)  & No (Not white but other single color)
Single Column layouts of website  - Yes

Bad New about Fortune Companies Mobile Platform Usage
45 percent of the Fortune 500 lack a mobile-optimized corporate site today

90% of Fortune Companies don’t optimize their career sites for mobile users.

 

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