Keywords are the backbone of successful SEO which takes business on heights through its best page ranking and traffic. Earlier SEO professionals are only focused towards their short tail keywords and optimize the website through the same to acquire business benefit. But, after the advent of Hummingbird algorithm “Long Tail Keywords” has become one of the priorities of most of the online professionals.
What is Long Tail Keyword?
Long tail keywords are specific to user’s search based on particular product, place, industry, brand and diverse subjects. Long tail keywords are generally a question which is searched by regular or irregular users of internet. As long tail keywords are not searched much therefore here professionals find less competition and more chances to get good rank on search engine results pages (SERP). Through the emergence of long tail keywords, the search engine has become more user friendly than ever before. Now user can find anything from there, right from small flea market to big brand’s product.
How it can be beneficial for SEO?
- Due to less competition, professionals can target on some popular long tail keyword searches that can certainly helpful in generating huge traffic.
- Once the expert generates higher traffic on the site, now it’s time to keep it stable. To maintain the keyword ranking stable, the experts need to focus on varied content to get boost on the same.
- Targeted users can be one of the best ways to boost the ranking of the website as they visits the website on frequent basis to meet their needs, so good, better, best can be possible with long tail keywords too. Only the need is to work hard on it.