Just after the launch of “Hummingbird update”, on 4th Oct 2013 Google again came into limelight with its newly introduced “Penguin 5 – spam filtering algorithm”. Penguin 5 is an updated version of penguin 2.0 therefore Google called it penguin 2.1. This new update will effect 1% of search result and will hammer spammers, the impact will even lie on different languages e.g. languages with more web spam will see more impact.
What is Penguin 2.0?
Penguin 2.0 is aimed to reduce the web spam and attain quality sites on the top of the search engine its effeteness was about 2.3% of English-US queries. However, it is more concerned to penalize the sites that use black hat strategies and come up with authentic or genuine content. About 53 percent of the marketers have observed that most of the site’s Organic Search rankings have dropped because of the best practices of the penguin 2.0. It understands these practices for optimized digital content as it is an important tool for content writers. The major role of content writers is to bring authentic, informative, genuine, unique content as Penguin 2.0 is also focused on removing sites from the SERP that contain unnatural, Keyword-stuffing and many more things.
New version Penguin 5 or 2.1
If we talk about the numbers then its 5th in a row and as it’s one step ahead of penguin 2.0 version therefore Google called it 2.1 so there is specific difference.
Looking into past updates
- Penguin 1 on April 24, 2012
- Penguin 2 on May 26, 2012
- Penguin 3 on October, 2012
- Penguin 4 on May, 2013
Apart from these updates, people might even confuse with Hummingbird concept but there is no need to get puzzle as it’s just an algorithm to make complex searches to be found easily. Penguin and Panda updates are the part of algorithms that are applied to filter out the spammers whereas Hummingbird update was an overall update of entire algorithm therefore its effect was huge and 90% of the search results were affected with this update.
Rapid fire update from Google has disturbed many businessman and even people are thinking what will be coming next with every fresh update although such update help in getting more and more filter result with great relevancy.