Search engine optimization since its inception has seen a lot of changes and development till date and among various developments, Hummingbird and local search optimizations are latest developments that have came into existence. Secondly, these days, the professionals are enjoying using “search tool” – a new tool in their seo practices by which the experts are obtaining several benefits at local search practices. Hummingbird algorithm has come up with an objective to provide results on long tail keywords instead of short keywords. As a result, Google again have an eye on keyword, quality content and many other aspects related to blog, article etc.
As we all know, content and keywords in SEO practice plays a vital role. Therefore most of the professionals and content writers focus on their target keywords to rank their websites up. But, the fact is totally different from the current practice that is going on. Google doesn’t considers the blog and articles which is purely focused and based on keyword stuffing, its waste or you can say “Good for Nothing” material for search engines. As a result, it is advised to all seo professionals to use quality content which is based on meaningful topic rather than on keywords.
Writers must think over the topic and accordingly frame the entire write-up. The topic and content must be relevant to each other along with 2% of keyword density. This way a content quality is being judged by most of the keen professionals of SEO. Now, you might be thinking why a balanced content is required, when ranking is based on keywords? Well, in earlier times there is a misconception among seo professionals that quality content must have good number of keywords in a single write- up which is totally wrong. Now days, the trend has changed due to several penguin, panda updates, algorithms and as a result quality content and balanced keyword is major concern of professionals.
An overstuffed content not only irritates the reader or search engine but it even takes the content off the track. Whereas the relevant and quality content catches the attention of readers, get several likes, comments, traffic, feedback etc that boosts the link wherever it is placed. Looking at these benefits it is advised to implement the latest updates or changes made by Google on your content strategies to get effective results. Be focused on quality of content and relevancy rather than its keyword, implement it and you will surely see positive results.