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Google to Introduce Mobile Algorithm Update on April 21st

March 27th, 2015

Google is all set to release mobile-friendly ranking algorithm on April 21st, 2015. Tension has started to build up in the SEO industry. Many questions are still unanswered. It is likely that this update will greatly influence the industry.  Let’s have a look at the rumors surrounding the upcoming update.

First, the release date is April 21st, and it will steadily go global in a few days. So, you should check whether your site is mobile-friendly or not. You can use a mobile-friendly testing tool to check the status of your site. You can also look for mobile-friendly label in mobile search results.  You can also contact a Web Design Company to get a mobile-friendly layout.

The update will check for the mobile-friendliness of your site. So, some probable criteria would be font sizes, tap targets/links to your buttons, readability of content, view points, etc.  If your site is mobile-friendly, you can benefit from the upcoming mobile algorithm update.  However, it is not easy to predict the final outcome. The search game is really getting complicated. Keep your fingers crossed.

It is clear that Google is putting users first. And users are steadily moving towards their mobile devices to access web. They want mobile-friendly sites, and Google is responding to their requests with this update. This will benefit Google’s advertizing ambitions in the market as well. This update could be the game changer for the industry. We also expect this to be a pretty big update.