Sonitek.ca Blog – About Mobile App

Its time to know about hot trends in mobile app, website design, web development. World of great mobile app, design, development tips which inspire every designer & developer.

Why Mobile Marketing is demand of Current Market?

August 10th, 2013

The emergence of numerous high tech and advance mobile phones and Smartphone diminishing the use of laptop, palmtop and desktop as easy access to internet is available in advance handsets. The demand of user friendly and high tech handset is in trend these days which has increased the mobile marketing in current market.

The advance mobile networks and Smartphone have brought number of mobile and Smartphone options for consumers which eventually make them confuse. Thus the marketers are promoting each product amazingly to increase its sale and revenue which results a huge boom in mobile marketing.

To make the existence and demand constant in market, marketers of advance mobile phones are coming up with new ideas and strategies to beat the competition of mobile marketing trend. As the small business marketing trend is changing constantly thus mobile marketing strategies are becoming as important as traditional online marketing is. Therefore in 2013, mobile marketing strategies are even more important than ever before.

The effective mobile marketing strategies will enable marketers to have position in front of their competitors are as follows:

Mobile website conversion: Most of the businesses have websites, blogs and online stores that support the mobile devices. Thus to get an attractive mobile web design will be costly and not even a good idea as well. However, it is possible to convert your existing website into a mobile enabled site which is cheap and reliable. It reduces the process of converting your existing site into a mobile site with few clicks as no experience is required.

Marketing with mobile coupons: Discount and sales coupons are the perfect way to grab attention of customers for shopping in your store. You must provide the coupons on Smartphone and other Mobile Devices as it is the perfect solution for businesses looking to put their coupons in the hands of customers. You can even email the coupons as they can access emails via their mobile phones.

App store marketing: Promoting a small business via an app on various stores will be difficult. Your application must have high rank so that it can easily get download from any of the stores. The more your application will be downloaded the more your app will get popularity and it is the sign that your small business is attaining high trust from its customers.

These effective strategies will surely help the business owner to earn reward and revenue at the same time in high rise mobile marketing competition.

Fortune Companies using Mobile Marketing & Platform seriously – Yes or No – Sonitek

August 31st, 2012

Fortune Companies – Big elephants herds expending their mobile advertising budget. Taste of success is unforgettable. After lots of Mobile Marketing campaigns mistake, Now Fortune Companies understand heart of mobile strategy, modern consumer decision journey, mobile user interface importance & more. They understand mobile platform is another touch point.

We always think Why Fortune companies always enjoying high revenue ?. We would like to grow like Fortune Top companies.

Follow footsteps of Fortune Company to Taste Success

Fortune Companies are the envy of their peers everywhere. Here I want to mention 2 (out of many) Management attribute exist within Fortune Companies -

1) Consistency is the key of success of fortune companies. They consistently believe to expand, think about innovation, take big Combining & experiments with different marketing channels.

2) Clear Goal in Mind – capture more sales, attract new generation audiences, reach broder market, deliever more value, assist your partner

Few Fortune companies Mobile Website – How much Serious

Today we try to found how few out of top 2012 Fortune companies ’ website render on Mobile world think using few criteria.

Exxon Mobil

Exxon Mobil Corporation Website on Mobile Platform

Using .mobi Name for mobile Experience – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – No
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website  - No

Amazon

Amazon eCommerce Website on Mobile Platform

Using .mobi Name for mobile Experience – No

Think desktop web & mobile web differently – Yes

Require pinch, zoom, and scroll – No
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – No clutter Exist – Yes
Single Column layouts of website –       Yes

Fannie Mae is a government-sponsored enterprise, a U.S national mortgage finance company -

Fannie Mae Website on Mobile Platform

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – No
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website – No

Wal-Mart Stores

Walmart Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No ( Yes, Use mobile Subdomain )
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist – Yes
Single Column layouts of website – Yes

Bank Of America

Bank Of America Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – Yes
Require pinch, zoom, and scroll – No
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist -
Single Column layouts of website

Ford Motor

Ford Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – Yes
Think desktop web & mobile web differently – Yes
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist -  Yes (No Clutter)  & No (Not white but other single color) – Yes
Single Column layouts of website

Ford Website on Mobile Platform - A excellent eCommerce Mobile Website

 

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist -
Plenty of White Space Exist – clutter Exist -
Single Column layouts of website

General Motors Official Site
General Motors Website on Mobile Platform - A excellent eCommerce Mobile Website

Use .mobi or m Subdomain for mobile website – No
Think desktop web & mobile web differently – No
Require pinch, zoom, and scroll – Yes
Mobile Content Strategy – Concise Content Exist – Yes
Plenty of White Space Exist – clutter Exist –  Yes (No Clutter)  & No (Not white but other single color)
Single Column layouts of website  - Yes

Bad New about Fortune Companies Mobile Platform Usage
45 percent of the Fortune 500 lack a mobile-optimized corporate site today

90% of Fortune Companies don’t optimize their career sites for mobile users.