Display advertising is advertising on Social Media. At Sonitek, this includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and brand messages to customers. Display advertising is an online form of advertising that the company's promotional messages appear on search engine results pages of social networks. The main purpose of display advertising is to support a brand awareness and it also helps to increase a purchase intention of consumers.